5.28.2014

Goodbye Signor Vignelli...

Massimo Vignelli passed earlier on May 27. 2014, after a long illness.

Many of my students will know him from the movie "HELVETICA," where he was presented as the elder-statesman for the camp of modernist design voices in the film who were outspoken in their support of the helvetica font.

To me he was the guru of branding in communicative design, and a contemporary extension of the clean and efficient aesthetic expressions of guys like Rietveld and van der Rohe.

I remember (from the early days of computer-driven design) hearing the story of how Vignelli insisted that all designers start their work with a moleskin idea book—pencil and paper first—before even touching the computer. Whether that was apocryphal or canon doesn't matter. It represents a 'clarity of thinking and ideas' (as Vignelli expressed in some interviews) that resulted in a design solution that effectively and efficiently communicated.

RIP  Mr. Vignelli.



check out the Times article on  Mr. Vignelli's passing.

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