5.13.2014

Equivalent Exposure Rule…

Have you ever marveled at an experienced photographer who can nail exposure pretty much right off the bat?

Well, they got that way by first learning (in fact memorizing) some of the exposure equivalencies, and then doing a buttload (years) of shooting and applying that knowledge in real world scenarios.

I once met an advertising photographer they teasingly called "Old Oneshot." Back in the days of film, they used to provide a polaroid of the shot to you while they processed the medium format transparencies. Old Oneshot prided himself on being able to nail a shot with one polaroid (although he did fire off a minimum of three bracketed shots after nailing the exposure to be honest).

A little basic knowledge can go a long way.  Knowing the fundamentals of exposure equivalencies can really help your technical game. While you may not memorize them (ala Zak Arias or Jared Polan–many of the pros who have attended photo school for four years memorize these), you will be more technically skilled.

Check out the full lesson (click on the image link).


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