NICE CANS! (aka you CAN be that specialized and make a living)

Do one thing, and do it well (or so the saying goes). Do it really, really, really well and you may just have a niche that you can eek a living out of.

There have always been illustrators, designers, and photographers that were the "go-to-guys" for a very specific requirement, but that was often balanced against a very developed career (rarely the front end) or the pragmatism of practicing a career based on breadth versus strictly speciality.

Then came the internet. The store-front equalizer that puts a small-time basement operation on par with a multinational... as long as they create a similar quality product.

Check out this business... they shoot CANS...and that's their business. They do it  very well and that's about it.


they shoot cans...